Having studied the marketplace we decided that the traditional trace and collect service offering was well regarded but already saturated in terms of the number of service providers.
We instead created a trace then collect product to compete and contrast with the status quo.
The product outsources the tracing activity to one of our partner companies for a commercial fee for success. We then collect on the debtor at the new address.
This produces some interesting results, as having paid for the trace we are obviously financially obliged to collect from the debtor to recover our investment. When compared to a standard trace and collect product our results in terms of both new addresses and collections are substantially better. |